Hi, I’m Bethany
I’m a heart-centered leader, bold entrepreneur, and innovator. I work with early and growth-stage companies to build their path to fundraising, revenue generation, and repeatable operational performance.
As a seasoned founder and CEO, I help purpose-driven leaders and organizations achieve success. With extensive experience in innovation, business development, and team building, I possess a unique ability to drive growth and strategic decision making with innovative companies.
My journey as Founder and CEO of SomaDetect, a dairy technology startup, was marked by significant milestones. I secured over $20 million in funding from venture capitalists, grants, loans, and pitch competitions. I won $2M in pitch competitions alone. Under my leadership, the company grew to a team of 30-plus members, monitoring thousands of cows and managing terabytes of critical data. This yielded valuable international patents and publications in technology, and pilots and distribution deals with some of the world’s largest companies.
Today, I leverage my expertise to support entrepreneurs, startups, and organizations through strategic guidance, pitch performance coaching, leadership development, and more. With a PhD in Biology and deep entrepreneurial experience, I bridge science, technology, business, and leadership. My goal is to empower others to achieve their vision.
Outside of my professional pursuits, I serve on the Boards of the Canadian Agri-Food Automation and Intelligence Network and Springboard Atlantic, and volunteer within the community. In my free time, I enjoy climbing, hiking, singing, and spending time with loved ones.
Service Offerings
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Business & Brand Foundations
Establish a solid foundation for your business by defining your purpose and values. Through personalized coaching and workshops, we'll work together to craft a clear and compelling mission statement, core values, vision, mission, and impact. By clarifying these building blocks, you'll be able to make informed decisions, build a strong company culture, and stay focused on what truly matters. You'll also develop a concise and persuasive narrative that showcases your unique value proposition.
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Innovation & Growth
Unlock your business's full potential through strategic innovation and growth planning. This collaborative process helps you identify new opportunities, navigate complex challenges, and develop tailored solutions. By combining design thinking, market analysis, and industry expertise, we'll co-create a customized roadmap for growth.
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Leadership Development & Coaching
Unlock your full potential as a leader and cultivate a thriving organizational culture. Through personalized coaching, mindfulness practices, and strategic guidance, you'll develop the skills and self-awareness necessary to inspire and motivate your team. You'll learn effective communication strategies, conflict resolution techniques, and emotionally intelligent decision-making methods to drive your organization forward.
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Pitch With Power
Elevate your pitch game and secure the funding you deserve. With expertise in raising $20M and winning $2M in pitch competitions, I'll help you craft a compelling narrative and deliver a confident presentation. We'll work together to refine your pitch deck, manage your nerves, and develop a strong stage presence. You'll learn how to engage your audience, articulate your vision, and persuade customers, partners, and investors.
Testimonials
“Working with Bethany has been an absolute pleasure and a strategically invaluable resource for our startup. Her leadership skills, combined with her deep understanding of the unique challenges faced by early-stage companies, have helped us to navigate some of our early problems with ease. I recommend her consulting services to any entrepreneur looking to establish their business on a solid foundation! Her expertise and support will be an invaluable asset to any startup team.”
Amandeep Sandhu, Founder of AI-focused stealth startup
“If you find yourself wondering 1) if consulting is what your challenges need or 2) if you’re simply overwhelmed with way too many consulting options that sound ‘amazing’ I’d highly recommend that you reach out to Bethany. Her demeaner, authentic sincerity and approach are top shelf and will help your company create a strong footing and foundation, along with prioritizing actionable next steps that will start unlocking your company’s full potential.”
“Bethany has been an invaluable advisor for our AI start-up. Not only has she brought a depth of experience and competence, her deeply human approach has helped us build a culture of trust and curiosity. Decisions we make at this early stage have long lasting impacts and Bethany’s facilitation and advice have helped us navigate with confidence. We hope to continue working with Bethany as our business grows, both as colleagues and as friends!”
“I cannot thank you enough for the mentorship and guidance you provided right before the pitch—your comments were truly game-changing. They gave me the confidence and clarity I needed, and I could not have done this without your invaluable insights.”
Hamed Hamedian, BD Manager, Cropinno
“I have had the privilege of working alongside Bethany as her business partner, and I can confidently say she is an exceptional leader and visionary. Bethany is a natural orator, effortlessly delivering pitches that resonate deeply with any audience. As a seasoned tech founder, she has successfully built and deployed IoT-embedded AI products in some of the most challenging environments for electronics, showcasing both her technical expertise and resilience. With her people-first leadership style, she skillfully fosters a strong company culture while simultaneously navigating the complexities of ever-evolving go-to-market strategies.
Many startups can genuinely leverage Beth’s pragmatic, hands-on experience.”
